The Amazon sales platform provides a unique opportunity for new entrants and challenger brands to establish a foothold in the new markets. In some categories, the usual market-leading brands either haven’t prioritised Amazon as a sales opportunity, haven’t invested in the full set of skills for success, or have come late to the party to… Read more…
Resources
Amazon Promotions – 6 key things everyone should know!
Do you struggle to understand Amazon’s promotions – you’re not alone! We are often asked by our brands should they bother to promote and if they do what’s the best approach. #1 – Should I bother to promote at all? YES! Promotions increase your visibility, rankings, and ultimately sales conversions. This has roots in Jeff… Read more…
Amazon Commercial Account Security Pitfalls
Logging into Amazon? Do you have a code sent to your mobile phone? What if you change your phone number or it’s a landline you can’t access (working from home!)? Setting up an alternative method of Two Step Verification We’ve had a couple of clients recently who have changed their phone numbers and then couldn’t… Read more…
Using video to enhance your listings, brand stores and advertising on Amazon
Guide to Amazon chargebacks and infractions
In Operations Director Tim O’Grady’s guide to Amazon chargebacks and infractions, he demystifies all the different charges that may be levied on your Vendor or Seller Central Account and the steps you can take to reduce them. Both Vendors and Sellers will benefit from this introduction to deductions from payments and how to keep them… Read more…
How to close down your Amazon account
Want to close down your Amazon account? We understand. Trading with Amazon can be complex, and depending on how you are set up, it can also be expensive. However, Amazon is also providing an opportunity for rapid growth for businesses of all shapes and sizes that can be thrilling to experience. So…if you want to just… Read more…
